Our Approach
We are not your typical consultants
Our founder, Dan is a hands‑on executive partner that blends Apple‑grade design, Intuit‑level customer obsession, Travelers‑style risk discipline, and eBay‑scale platform thinking to deliver outcomes fast.
Unlike big consultancies that sell slideware or tool‑first vendors, CXAmplify embeds with your teams, proves value quickly, and leaves reusable systems behind. We are with you every step of the way.
Why now/Why us
Why now?
AI is already inside your operations, your customer journeys, and your cost structure. Most organizations deployed it faster than they designed for it. The result is what AMPLIFIED calls the Velocity of Zero: costs down, speed up, trust eroding, and no dashboard telling you it's happening.
The risk is not that AI fails. The risk is that it works exactly as designed while quietly removing the human judgment and accountability your organization still depends on. The leaders who navigate this well are not the ones who automate the fastest. They are the ones who design deliberately.
Why us?
CXAmplify was founded by Dan Leiva, a technology and CX operator with 25 years of experience inside four of the most demanding organizations in the world: Apple, Intuit, Travelers, and eBay.
We don't design strategy and hand it over. We build the operating model, embed with your team, and stay until transformation is real, measured, and owned internally. Not a dependency. A capability.
Our frameworks come from real decisions with real consequences, not theory. Including the A.M.P.L.I.F.Y. framework in AMPLIFIED, a 90-day path to governing AI without losing what matters.